ABOUT ME
I'm a strategic, creative marketer, with an unrelenting eye for design. I've translated a lifetime of studying & practicing art into a successful career in advertising, seamlessly integrating client objectives and brand narratives into captivating visuals. A storyteller & creator at heart, I draw inspiration from new experiences, places, and people. I'm the person on every team, and in every room, who leads with thoughtfulness, empathy, and a genuine drive for growth. As I move into the next chapter of my career, I'm searching for a home at the intersection between my passions and my expertise, and hope to explore the depths of creativity across the brand space and beyond.
Work Experience
Director, Integrated &
Brand Marketing
Kyra Media
Nov 2021 - June 2023
Senior Design Consultant
DiGennaro Communications
July - Aug 2017,
Mar 2020 - present
Senior Marketing Manager
Jan 2020 - Oct 2021
Marketing Manager
Nov 2017.- Dec 2019
Group Nine Media
Senior Creative Strategist
HYFN
Feb 2017 - July 2017
Creative Strategist
Federated Media
Feb 2016 - Jan 2017
Media Strategist
Dec 2014 - Feb 2016
Sales Planning Intern
June 2014 - Nov 2014
ONE Mobile
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Developed visually engaging marketing proposals tailored to global client KPIs, incorporating brand strategy, bespoke creative, and consumer insights around social-forward solutions & influencer offerings
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Responsible for 30% of the start up's total revenue in 2022 through proposals
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Successfully managed a team, directing production of 100+ proposals in H1 '23
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Continuously drove innovation through the creation of proactive marketing collateral, including editorial tentpoles, social education sessions for clients, and new product offerings, solidifying the company's position as an industry leader
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Worked with leadership to revitalize Kyra brand (visual, positioning, guidelines); revamped go-to-market strategy & processes for key revenue-generating products
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Pitched strategy to media agencies & advertisers during pre-sale to secure impactful long-term and short-term partnerships
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Spearheaded the overhaul of pre-to-post sale process. Led companywide training & implementation, optimizing productivity and improving performance
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Designed CEOs personal website, effectively synthesizing her personal brand
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Developed marketing collateral and templates, with custom graphics & mocks to enhance brand presence
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Spearheaded company website re-design project, overseeing design team, managing timelines, wireframes, and layouts
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Produced strategic marketing proposals with custom creative across multiple categories based on RFPs, inclusive of 360 initiatives across digital, social and experiential. Owned revenue-driving strategy, creative positioning, and packaging
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Responsible for $150M+ of potential business in Senior role
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Created proactive pitches based on marketplace trends and new editorial pillars for existing & prospective advertisers
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Collaborated with internal stakeholders from Creative Strategy, Media Strategy, Editorial, Sales, and Insights to create proposals
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Collaborated with various teams, such as Sales, Influencer Strategy, and Client Services, to create visually refined marketing proposals for new & existing clients
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Created proposals consisting of strategic brand thinking as well as creative concepts using a range of digital and social capabilities
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Worked with Executive Creative Director, Managing Director, and VP of Strategy & Business Development on larger strategic projects and new business pitches
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Constructed marketing proposals with custom creative content solutions across premium publishing properties, both in response to RFP’s and proactively
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Collaborated cross-functionally to ensure seamless activation of programs
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Managed team pipeline and daily workload
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Led inter and intra-departmental development trainings to enhance efficiency
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Operated as the sole mobile planning expert across all Media General entities, liaising with national sales teams build strategic media plans
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Led pre-sale negotiations with external publishers to secure efficient rates
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Communicated internally with Account Management & Ad Ops to ensure smooth implementation of plans
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Worked with leadership to build new business presentations & marketing materials
Creativity is intelligence
having fun.
- Albert Einstein